Last updated on June 27th, 2025

With eCommerce continuing to evolve rapidly, businesses today are challenged to manage increasingly complex product catalogs while keeping content accurate, search-friendly, and conversion-ready. In 2025, success on platforms like Amazon, Walmart, and Shopify hinges on delivering listings that are not only optimized for visibility but also resonate with human shoppers. That’s where Merch Metric steps in.

At Merch Metric, we help eCommerce brands simplify and scale their product content management through a hybrid approach: AI-powered insights paired with expert-led services. From fixing inconsistent attributes to enriching titles and categorizing products accurately, we support every part of the listing lifecycle. Our human team is trained to interpret analytics and transform even the most chaotic catalog into a high-performing content engine.

Here’s a quick overview of what we do and how we support marketplace sellers:

Merch Metric – Product Content Optimization Experts

Specifics	Details
Key Services	Product data cleanup, listing optimization, product content enhancement, AI-powered keyword enrichment, product taxonomy creation, image and video enrichment, A+ content support.
Industries Served	E-commerce, retail, consumer goods, apparel, electronics, health & wellness, home & kitchen, automotive, and industrial products.
Tools Supported	Salsify, Akeneo, Pimcore, Catsy, ChannelAdvisor, Shopify, Amazon Seller Central, Walmart Seller Center, and custom PIMs.
Locations Served	USA, India, and global marketplace sellers.
Notable Clients	DTC brands, multi-category retailers, large-scale distributors, enterprise marketplace sellers, and niche eCommerce storefronts.
Contact Details	📍 USA: 99 Wall Street #625, New York, NY – 10005 📍 India: Vijay Towers, RS Puram, Coimbatore, Tamil Nadu – 641002 📞 +1 332 223 8085 ✉️ info@merchmetric.com 🌐 www.merchmetric.com

What sets Merch Metric apart is our ability to bridge AI-generated insights with strategic, human-led optimization. We don’t just standardize data, we transform it into persuasive, platform-ready content that actually converts. Whether you’re managing 500 SKUs or 50,000, our team helps ensure your listings meet quality standards, improve ranking, and drive sales across every major channel.

Now let’s explore the tools that support and enhance this process, solutions that, when used alongside expert services, unlock real marketplace growth.

Table of Contents

1. Helium 10: All-in-One Amazon Optimization Platform
2. Merch Metric: Hybrid Optimization Platform for Marketplace Listings
3. Feedonomics: Multi-Marketplace Feed Optimization
4. DataHawk: Product Listing Analytics & AI Insights
5. Zentail: Product Information Management for Multichannel Listings
6. Ahrefs: SEO-Led Keyword Optimization for Listings
7. Jungle Scout: Data-Driven Product Intelligence for Marketplace Sellers

Case Study: Human-Led Product Listing Optimization + Tools = 2.5x Conversion Rate Growth

Frequently Asked Questions (FAQs)

Key Takeaways

1. Helium 10: All-in-One Amazon Optimization Platform

Helium 10 has earned its reputation in the Amazon seller world. It offers a suite of tools for keyword research, product data optimization, and product tracking. What makes it so effective is how it brings everything together in one place.

With its Listing Builder, sellers can input AI-generated suggestions based on top-performing keywords and competitor analysis. While this helps structure product listing optimization, I often use it as a base only. We still manually rewrite listings afterward because the tool-generated copy often misses the subtle tone and intent that buyers need.

The Scribbles feature helps ensure you’re including every relevant term in your listings, especially helpful when your team is managing thousands of SKUs across categories. Helium 10 also integrates AI-powered product listing analytics that suggest improvements based on competitor benchmarks.

Here’s how we use tools like this with our clients: we gather insights from Helium 10, then pass it to our content team, who adds the human touch. This hybrid approach has helped one of our beauty clients increase Amazon conversion rates by over 20% following a comprehensive listing refresh.

2. Merch Metric: Hybrid Optimization Platform for Marketplace Listings

88% of online shoppers say detailed and accurate product content is extremely important to their purchase decision. Merch Metric is more than just a listing tool it’s a full-service product content optimization platform designed to support brands across Amazon, Walmart, Shopify, and other major marketplaces. What sets it apart is the hybrid approach: it combines AI-powered product information management and intelligent data structuring with expert-driven services for maximum listing performance.

The platform helps businesses with everything from bulk catalog cleanup and content audits to automated product listing enhancements using AI. However, unlike tools that rely solely on machine-generated copy, Merch Metric ensures that listings are refined by real people, including copywriters, analysts, and SEO strategists who understand your brand’s voice and marketplace compliance rules.

For example, one of our clients, a home & kitchen brand, came to us after struggling with suppressed listings and low conversions on Walmart and Amazon. We utilized Merch Metric to identify content gaps, pinpoint keyword issues, and restructure their taxonomy. Then, our team manually rewrote over 150 listings, ensuring consistency and compliance across all channels. Within six weeks, the client experienced a 2.3-fold increase in product page conversions and a decrease in return rate, attributed to improved product clarity.

Merch Metric isn’t just fast it’s strategic. It supports high-volume SKUs while still allowing for the kind of human-led product storytelling that builds trust and drives results.

3. Feedonomics: Multi-Marketplace Feed Optimization

For businesses selling across Google Shopping, Amazon, Walmart, and more, Feedonomics is an excellent choice. It specializes in automated product data standardization with AI, ensuring your listings meet platform-specific requirements.

What’s impressive here is its ability to clean, structure, and push product data to multiple marketplaces in near real-time. You can set custom rules, create variants, and update inventory automatically.

For example, one of our retail clients used Feedonomics to handle Walmart and Target integrations while we worked on the product data side cleaning up titles, optimizing images, and correcting variant issues. This teamwork led to a 38% improvement in listing acceptance rates across both platforms.

Feedonomics acts more like a backend tool, great for those who need intelligent product data structuring and scalability. But again, the actual content and storytelling? That’s still something we handle with real human insight.

4. DataHawk: Product Listing Analytics & AI Insights

DataHawk stands out because it doesn’t just help you write better listings it shows you why your listings are underperforming. Its strength lies in AI-powered product listing analytics and visibility tracking.

It pulls in data on keyword rankings, content performance, price fluctuations, and competition. With these insights, you can adjust your copy, images, or even run discount campaigns to improve visibility and conversions.

This is one of the few platforms that also offers AI-powered user behavior analysis for conversions, which helps pinpoint the exact part of your product page that’s causing bounce or drop-offs. One of our clients in the electronics sector used DataHawk to identify that unclear bullet points were losing them mobile traffic. After rewriting those points and restructuring the layout, their bounce rate dropped by 24%.

5. Zentail: Product Information Management for Multichannel Listings

Zentail is a multichannel automation tool that simplifies the chaos of cross-listing. If you’re managing listings on Shopify, Amazon, Walmart, and eBay, Zentail can automate syncing and categorization.

What I like about it is the intelligent product listing management system that flags potential compliance issues, like missing variant data or miscategorized items. It also helps format your listings in line with channel-specific policies.

While its listing copy capabilities aren’t strong, the automation helps free up time for our human team to focus on the things that matter like product story, customer FAQs, and backend SEO tagging.

Zentail works well for large catalogs, and it’s become part of our stack for clients with over 5,000 SKUs. We often manage the content while Zentail ensures real-time syncing across marketplaces.

6. Ahrefs: SEO-Led Keyword Optimization for Listings

Ahrefs isn’t just for blogs. We use it for deep keyword discovery when crafting optimized product pages, especially when targeting marketplaces with built-in search like Etsy or Shopify.

Its strength lies in intelligent keyword optimization for product listings, which helps you spot high-volume, low-competition phrases your competitors are missing. It also shows trending topics, which can help adjust listing descriptions seasonally or during campaign pushes.

For example, one of our home furnishings clients used Ahrefs to rework category-level keywords across their Shopify store. With keyword adjustments and new meta structures in place, organic traffic grew 42% in just eight weeks.

Ahrefs doesn’t automate product listings, but it fuels smarter writing. We recommend using it before any bulk listing refresh, especially when conversions are stalling.

7. Jungle Scout: Data-Driven Product Intelligence for Marketplace Sellers

Jungle Scout is another powerful platform for Amazon but it works well even if you’re cross-listing to platforms like Walmart or eBay. Its AI-enhanced product listing strategies rely heavily on market data to spot gaps and opportunities.

The most valuable part of Jungle Scout, in my experience, is the Listing Grader. It gives you a snapshot of how your product page stacks up in terms of title strength, bullet point clarity, images, and backend keywords. It also features intelligent keyword optimization for product listings, which suggests terms you may not have thought of based on real-time search trends.

This is particularly helpful when dealing with a high SKU volume and aiming to maintain uniform quality across all listings. We often take those suggestions, refine the language, and apply them to other marketplaces using our own formatting guidelines.

Jungle Scout also includes automated A/B testing for product pages using AI, but again we treat these results as directional. We prefer hands-on testing with human review to ensure customer sentiment isn’t lost.

Case Study: Human-Led Product Listing Optimization + Tools = 2.5x Conversion Rate Growth

One of our clients a specialty kitchenware brand selling across Amazon, Shopify, and Walmart struggled with poor conversion rates despite high impressions. We conducted a comprehensive listing audit using Jungle Scout and DataHawk, identifying gaps in keyword relevance, poor mobile readability, and mismatched variant mapping.

Our team rewrote over 80 listings, added mobile-first formatting, conducted manual A/B tests, and restructured titles for each marketplace.

Results:

• 2.5x increase in average product page conversions
• 34% drop in bounce rate
• 3.1x increase in cart-to-checkout completion

This project demonstrates how human creativity and AI insights can collaborate effectively without relying entirely on automation.

Frequently Asked Questions (FAQs)

1. What’s the biggest mistake sellers make with product listings?

Relying solely on automation. AI tools are helpful, but without human oversight, your listings can sound robotic and miss emotional appeal.

2. Can I use the same product listing on all marketplaces?

Not really. Each platform has different guidelines and shopper behavior. You need tailored listings optimized per channel.

3. How often should I update my product listings?

At least once every quarter, or when sales dip. Regular updates ensure your content remains relevant and competitive.

4. Is AI writing as good as human writing?

AI can help speed things up, but it often lacks the nuance, context, and persuasive language that human copywriters provide.

Key Takeaways

In wrapping up our exploration of the tools that help product listing optimization across multiple marketplaces, it’s clear that combining automation with human expertise delivers the best results. Here are three streamlined takeaways:

• Leverage Smart Tools: Use AI-powered platforms to identify gaps, analyze performance, and simplify multi-marketplace listing workflows.
• Humanize Listings: Pair automated insights with expert-led content creation to build listings that convert and align with your brand voice.
• Stay Channel-Specific: Customize listings per platform to meet marketplace standards and shopper behavior expectations.

We’ve covered key tools and strategies to help elevate your multi-channel product listings. Join the conversation, drop your thoughts in the comments!

To stay up-to-date on customer support insights and strategies, remember to follow Merch Metric on LinkedIn.