Fashion e-commerce is widely considered one of the toughest, and many will agree that simply showcasing exquisite merchandise is not enough to strengthen one’s position in the market. It requires highly optimized products that appeal to shoppers, get their attention, and eventually convince them to convert into clients. Based on my past experiences working for […]
Having invested all your energies into the product and finding no sales to materialize is frustrating. I was like one of them staring at disappointing sales reports, wondering what had gone wrong. It was after years of working in ecommerce, tracking and monitoring product performance, and realizing the crucial factor that often gets overlooked – […]
You are not alone if you have ever gotten frustrated by sales stuck in place or online listings whose performance feels very ho-hum. In today’s hyper-competitive e-commerce world, having the product online is insufficient; one must ensure online listings drive conversions out loud. Trust me, I’ve been there. I have been frustrated when promising products […]