Product Listing Optimization

Why Your Products Aren’t Selling and How Product Listing Optimization Can Fix It

Having invested all your energies into the product and finding no sales to materialize is frustrating. I was like one of them staring at disappointing sales reports, wondering what had gone wrong. It was after years of working in ecommerce, tracking and monitoring product performance, and realizing the crucial factor that often gets overlooked – product listing optimization – that, once and for all, it made me understand not just having a great product but letting your potential customers see it in the best light.

Why Product Listings Fail to Convert

Let’s get one thing straight first. Just because your product isn’t selling doesn’t mean something is inherently wrong with it. Many times, it’s just the way the product is presented to a customer. A low conversion rate doesn’t tell the whole story simply because your product sucks.

Here’s why, in many cases, your product listings are probably failing:

  • Unclear description: The customers need to understand what they are purchasing. Customers will stay interested if your descriptions could be more precise.
  • Poor images: In online shopping, people need help to touch and feel your product. The images become a dependency for these people. Those images do not capture your product in the right way or reveal missing features are also missing out.
  • SEO holes: Even when listing your product, if you do not include the right keywords, your product might not appear in the search results. Fortunately, the product listing optimization service can do this for you.
  • Little details: Unless you give your customers enough information on your product page, they might not become interested. As of Salsify, 87% of respondents say that product content will be important either very or somewhat in making a purchase decision.

Unless these gaps are filled, your product page conversion rate will remain very low. Product listing optimization will solve all problems and increase sales for the business.

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The Power of Product Listing Optimization

This term, ‘product listing optimization’, refers to ensuring everything about your product’s online presence is adjusted to attract and convert customers. And by adjusting, I’m not talking about writing a nice description or slapping on some images. No, it goes much deeper.

Let’s break it down:

Optimized Titles

The first thing users see in search results about your product is its title. It must be informative and brief at once. For example, you are selling the “Leather Laptop Bag,” but do not stop there. So, here is what an optimized title could look like: “Genuine Leather Laptop Bag with Adjustable Strap, Fits 15-inch Laptops, Unisex, Brown.” This will provide much more detail but also use some keywords that your customers may be using.

Enhanced Descriptions

Imagine the description of your product as a conversation with your customer. Use it to answer their questions even before they have to ask them. Use the features and benefits of the product and try to address some pain points. Why will this laptop bag make their life easier? Put that out as well.

Compelling Images

Of course, your images need to be of the best quality. Everyone wants to see the product from various angles and zoom in on all the details. Change if your images won’t do this: “As MDG Advertising notes, 67% of consumers say a product image’s quality is “very important” in selecting and purchasing a product.”.

SEO Optimization

Properly embedding relevant keyword phrases into your listing is crucial. Some of the most suitable keyword phrases may include, but are not limited to, “product listing optimization service,” “product data optimization,” and “product page conversion.” Do not forget to embed them in titles, descriptions, and even alt text in pictures.

These changes can make your product listing optimization work for you to increase views, engagements, and, eventually, sales.

How to Complete Effective Product Data Optimization

I have seen thousands of listings flop simply because the data wasn’t optimized. Your product data comprises all the descriptions and titles, size and colour variants, and detailed specifications. That is why the precision and completeness of such information are very important.

Here are some things you should look at:

Attributes

All information concerning your product should be easily accessible. For example, if you have a laptop bag, the customer should know its dimensions, weight, material, and everything else about it. Optimizing product data ensures all this is included and clear.

Structured Data

Add structured data to your listings so search engines can understand and represent your products. This will improve your visibility on platforms like Google Shopping.

Consistent Updates

Product data optimization is not a one-time activity. Your listings should be updated regularly for changes in stock, new features, or even seasonal promotions.

Optimizing Product Data

Optimizing increases a customer’s trust in products by providing them with the information they need to make judgments on the specific product that will be required for their needs, thereby increasing the conversion of the product page.

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How Does That Impact Conversion Rates on the Product Page?

When you optimize your listings, you’ll likely see product page conversion lift as the next result. This is the number of visitors to your product page who then make a purchase. Improving this rate contributes quite substantially to total revenue.

Boost product page conversions with these tactics:

  • Social Proof: Adding reviews or ratings can impact the increase in trust. Data from BrightLocal suggests that 91% of consumers trust online reviews as much as personal recommendations.
  • Scarcity Tactics: Showing how many products are left in stock or even creating some sort of time limit for sales will cause a customer to believe they should buy right then and potentially miss their opportunity.
  • Easy Navigation: Your CTA should be conspicuous, and there should be a clear, easy-to-find “Buy Now” button.

These aspects guarantee that your product page will get regular browsers to become paying customers.

Frequently Asked Questions (FAQs)

What is product listing optimization?

Product listing optimization is the process of optimizing all aspects of a product’s online listings to maximize visibility, engagement, and conversion.

How long after optimization will I start seeing results?

The extent of change varies, but generally, most sellers see an increase in traffic and conversions within weeks.

Can I optimise product listing, or should I hire a service?

While you can do basic optimization yourself, hiring a professional product listing optimization service can ensure you don’t miss any important details that might otherwise determine your sales.

Key Takeaways

To summarise our discourse on why your products are not selling and how product listing optimization can help, optimizing your listings can change everything in your business. Whether it is the augmentation of the product description, use of a high-quality image, or refinement of your SEO strategy, product listing optimization can help make a massive difference in conversion rates. Here are three key takeaways:

  • Optimize to be seen: Use targeted keywords in product titles, descriptions and image alt text so that more listings appear higher in search results and are viewed by more customers.
  • Focus on Detailed Information: Provide customers with all the information they need to purchase. This includes detailed specifications, compelling descriptions, and, most importantly, product data optimization, which helps gain customers’ trust and generate more sales.
  • Make Conversions With Compelling Images: When potential buyers see quality images and structured data, their purchasing decision becomes much clearer, dispelling their doubts about the product and increasing the chances of completing the sale.

At this point, we have explained why your products aren’t selling and how product listing optimization can solve all these problems. By refining all listing elements—from titles to product data —you can turn non-selling products into high-conversion listings.

Share how you have optimized your product listings with us. Ask your questions or share your experiences in the comments section below. Stay in touch with MerchMetric on our Linkedin account for more tips and tricks about customer support. Let’s keep exploring!

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