Last updated on July 1st, 2025

When it comes to eCommerce, every product detail page (PDP) counts. A single slow-loading image, a confusing description, or even a missing bullet point can push a shopper to click away. That’s where we come in.

In 2025, Merch Metric continues to help brands build better PDPs pages that don’t just look good, but actually perform. We combine smart tools with human expertise. We don’t just rely on AI. We use content optimization tools to spot patterns, but we let real people do the final edits. Because machines can catch mistakes, but only humans can truly understand tone, audience, and clarity.

But before we dive into the tools that shape our PDP optimization strategies, here’s a quick overview of who we are and how we support eCommerce brands in 2025.

Merch Metric

Your Partner in PDP Optimization, Listing Recovery & Conversion Growth

Specifics	Details
Key Services	PDP optimization, listing suppression recovery, product content auditing, A+ content creation, keyword refinement, bulk content cleanups
Industries Served	Apparel, beauty, electronics, home goods, supplements, pet supplies, lifestyle DTC brands
Tools We Use	Semrush, Helium 10, Jungle Scout, Flat File Pro, Google PageSpeed Insights, Seller Central dashboards
Technology Focus	Amazon, Shopify, Walmart Marketplace, BigCommerce, and WooCommerce ecosystems
Geographies Served	USA, Philippines, India, and remote-first teams worldwide
Contact Info	📍 99 Wall Street #625, New York, NY, 10005 https://www.merchmetric.com/

Over the years, I’ve worked with hundreds of product pages some messy, some slow, some missing key info. And I’ve seen firsthand how the right tools, used the right way, can turn average PDPs into conversion machines. In this post, I’ll walk you through the top 7 tools I trust for improving PDP performance in 2025. These aren’t magic buttons, but they are smart allies in creating better, faster, and higher-ranking product pages.

Let’s get into it.

Table of Contents

1. Semrush: A Go-To for Keyword-Driven PDP Optimization

2. Jasper: Speedy Content Drafting, Not a Replacement

3. Salsify: Organizing PDPs Across Marketplaces

4. Frase: Content Intelligence That Answers What Buyers Want

5. Optimizely: Testing What Works on PDPs

6. Google PageSpeed Insights: Performance Over Fancy

7. Merch Metric: Combining Tech and Human Insight (That’s Us!)

Case Study: A Catalog Clean-Up That Increased Sales

Frequently Asked Questions (FAQs)

Key Takeaways

1. Semrush: A Go-To for Keyword-Driven PDP Optimization

I always start with Semrush. It’s one of the best AI-based keyword optimization tools out there. Whether I’m writing a PDP for skincare or sneakers, Semrush helps me understand what people are searching for. It doesn’t just list high-volume keywords. It tells me what people really mean when they type those words.

When I optimized PDPs for a small outdoor gear brand, we used Semrush to analyze what terms customers were using. Instead of just “waterproof boots,” we found people were searching things like “rain boots that don’t slip” or “hiking boots lightweight waterproof.” That insight helped us rewrite product titles and bullet points and we saw a 22% boost in organic traffic within 45 days.

Semrush’s tools include:

• Topic research and search intent breakdowns
• Suggestions for FAQs and related terms
• Content scoring based on readability and SEO balance

It’s a clear example of how AI-driven SEO content enhancers can guide the strategy, but in the end, a human still has to write something clear and convincing. I love that balance.

2. Jasper: Speedy Content Drafting, Not a Replacement

Let’s be honest, writing PDPs can be time-consuming. That’s where Jasper helps. It’s an AI writing assistant that can quickly draft product descriptions, bullet points, and more. But I never copy-paste. Jasper is fast, but not perfect.

We used Jasper with a fashion brand that needed content for over 2,000 items. Jasper helped get the first draft of descriptions done in days, not weeks. But each description still went through a human editor on our team. We fixed tone, added brand flair, and checked for relevance. With that workflow, we saved time and increased consistency.

Why it’s useful:

• Good for first drafts and templates
• Useful for generating feature lists or comparisons
• Supports multiple languages for global brands

This is a good example of AI-powered content optimization that accelerates the workflow, but only when paired with human editing. Think of it like having a junior copywriter on your team who needs supervision.

3. Salsify: Organizing PDPs Across Marketplaces

Salsify is more about the structure of your content than the writing itself. If you’re selling across Amazon, Walmart, Shopify, and your own site, keeping your PDPs consistent is tough. Salsify helps by syncing product data and media across platforms.

According to Akamai research, A 1-second delay in page load time can reduce conversions by up to 7%.

We worked with a beauty brand using Salsify, and their PDPs were a mess one title on Amazon, a different one on their website, and blurry images on Walmart. After syncing all content through Salsify, we achieved 100% consistency across 4 marketplaces, leading to fewer returns and better SEO.

Here’s what it does well:

• Supports AI-powered digital shelf optimization by flagging missing content
• Helps with brand consistency in titles, descriptions, specs
• Supports image and media management across platforms

The AI helps spot holes in the content, but we still write and format it manually. This tool is great for the “behind-the-scenes” work that keeps everything neat.

4. Frase: Content Intelligence That Answers What Buyers Want

If you want your product pages to actually answer customer questions, Frase is the tool to use. It shows you what competitors are writing and what questions people are asking about your product category.

When we optimized PDPs for a tech accessory brand, Frase helped us discover that users kept asking, “Does this case work with wireless charging?” That wasn’t in the original description. We added that line plus three more based on Frase insights, and the bounce rate on those PDPs dropped by 18%.

What Frase helps with:

• Shows what questions users ask most
• Suggests headings and structure
• Pulls competitor insights for comparison

This is AI-powered content performance analysis in action. It’s not flashy, but it’s smart. And it helps our team create PDPs that feel helpful, not just keyword-filled.

5. Optimizely: Testing What Works on PDPs

Every PDP is different, and sometimes you just don’t know what layout or copy will work best. That’s why I love Optimizely. It allows us to test variations of a PDP like whether “Free Shipping” should be in the headline or the footer.

For one electronics brand, we A/B tested two different description formats. One had long paragraphs; the other used bullet points with icons. Guess what? The bullet format got 26% more “Add to Cart” clicks. That insight helped us update their entire catalog.

Optimizely lets us:

• Test images, copy, CTAs
• Run experiments by audience type or traffic source
• Get real-time conversion data

It’s a great tool for intelligent product page personalization. The AI helps deliver different versions to different users, but we write each version manually, based on what we think will work best.

6. Google PageSpeed Insights: Performance Over Fancy

Sometimes, the biggest thing hurting your PDP is speed. Google PageSpeed Insights tells you what’s slowing things down like oversized images or clunky JavaScript.

I used this tool recently for a home furniture brand. Their PDPs had high-res images and embedded Instagram feeds. Pretty, yes but their load time was over 5 seconds. We used PageSpeed Insights to identify what to fix. After streamlining media and deferring scripts, the PDPs loaded in under 2.4 seconds, and conversions improved by 19%.

It shows:

• Core Web Vitals (like LCP and CLS)
• What resources block loading
• Suggestions for speed improvement

There’s no AI in this tool. But it plays a key role in content intelligence. It gives you the signals; you decide what to do next.

7. Merch Metric: Combining Tech and Human Insight (That’s Us!)

I couldn’t end this list without talking about our own platform Merch Metric. We built it to blend AI-driven product detail page optimization with real human creativity. It scores each PDP on clarity, completeness, SEO readiness, and load speed. Then our team gets to work fixing what matters most.

Here’s what we do:

• Run deep audits across your catalog
• Create templates and content rules for different product types
• Optimize copy, images, and layout by hand

For a global fashion retailer, we optimized over 12,000 PDPs using our tool. We updated titles, rewrote descriptions, resized images, and cleaned up data. The result? A 34% jump in PDP conversion rate and a huge drop in customer service inquiries. Because the PDPs were finally doing their job explaining the product clearly.

This is what we believe in: AI-driven content analytics combined with expert writers, designers, and merchandisers. It’s the best of both worlds and it’s what makes Merch Metric different.

Case Study: A Catalog Clean-Up That Increased Sales

A mid-sized electronics brand had over 5,000 PDPs across Amazon, Walmart, and Shopify. Many listings were inconsistent. Titles were too long. Descriptions were outdated. Images didn’t match the product specs.

We used a combo of Semrush, Salsify, Frase, and Merch Metric to:

• Audit every PDP across all platforms
• Rewrite over 2,000 descriptions
• Reorganize product specs for clarity
• Sync all content through Salsify

Within 60 days:

• Conversion rates rose by 23%
• Return rates dropped by 12%
• Bounce rate decreased by 18%

The tools helped us move fast. But our human team made sure everything was on brand and buyer-friendly. That’s the kind of impact you get when content optimization tools work together with people who understand how to sell.

Frequently Asked Questions (FAQs)

1. How often should PDPs be updated?

Ideally, every 3–6 months. If you have a big catalog, start with your top 20% of SKUs. Updating keeps content fresh and helps with SEO.

2. What’s the biggest mistake brands make with PDPs?

Ignoring load speed and writing generic descriptions. Slow pages and weak copy turn off shoppers fast. Focus on clarity and speed.

3. Do these tools require coding knowledge?

Not all. Tools like Jasper, Semrush, and Merch Metric are user-friendly. Others like Optimizely or Salsify may need setup help, but day-to-day use is easy.

4. Can AI fully automate PDP writing?

Not effectively. AI helps speed things up and spot issues, but humans are still better at writing persuasive, clear, and brand-true content.

Key Takeaways

In wrapping up our exploration of the top content optimization tools for improving PDP performance, it’s clear that the right mix of technology and human insight is key to driving real results. Here are three quick takeaways:

1. Blend AI with Human Strategy: Use AI-based keyword optimization tools to guide decisions, but rely on expert input to create content that connects with real customers.
2. Prioritize Page Experience: From load speed to structure and clarity, every detail on your PDP contributes to engagement and conversion.
3. Keep Optimizing: PDP optimization is ongoing continual updates ensure your content stays relevant, fast, and customer-focused.

We’ve covered practical tools and strategies to level up your PDPs and drive stronger performance. To keep the conversation going, drop your thoughts in the comments.

To stay up-to-date on customer support insights and strategies, remember to check out our LinkedIn account.