In the fast-paced world of eCommerce, having an online presence isn’t enough to be successful today. Now, you need to make that presence meaningful to your audience. The Content Marketing Institute says that 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing plan. At MerchMetric, we […]
Today, you might need to do more than just list features to get people interested in your products or services when you’re advertising them. You should know that customers are more interested in your product’s benefits than its features, even though features tell them a lot about what the product does. Moving forward, CMI study […]
Nowadays, companies are always looking for new ways to connect with their customers and give them unique experiences. Therefore, the content personalization approach has gained a lot of popularity. Furthermore, businesses can also make conversations with customers more interesting and important by sending each customer specific messages about their products. Salesforce says that 66% of […]