Crafting Product Content

From Features to Benefits: 8 Ways to Craft Product Content That Resonates with Your Target Audience

Today, you might need to do more than just list features to get people interested in your products or services when you’re advertising them. You should know that customers are more interested in your product’s benefits than its features, even though features tell them a lot about what the product does. Moving forward, CMI study […]

Content Personalization 2.0

Content Personalization 2.0: Tailoring Product Messaging for Individual Customers

Nowadays, companies are always looking for new ways to connect with their customers and give them unique experiences. Therefore, the content personalization approach has gained a lot of popularity. Furthermore, businesses can also make conversations with customers more interesting and important by sending each customer specific messages about their products. Salesforce says that 66% of […]