Last updated on May 27th, 2025 at 11:00 am

With eCommerce continuing to evolve rapidly, businesses are under pressure to manage increasingly complex product catalogs while keeping content accurate, engaging, and conversion-ready. In 2025, companies are leaning heavily on product content management tools to streamline listings across platforms like Amazon, Walmart, and Shopify. But with so many software options available, selecting the right tool—one that works for your unique catalog size, product categories, and performance goals—can be overwhelming. Acknowledging this challenge, Merch Metric, a trusted name in product data services, presents tailored content management solutions powered by a hybrid of AI tools and human expertise. Before diving into the best tools dominating 2025, here’s a closer look at what sets Merch Metric apart in this space.

Merch Metric – Product Content Optimization Experts

Specifics	Details
Key Services	Product data cleanup, listing optimization, product content enhancement, AI-powered keyword enrichment, product taxonomy creation, image and video enrichment, A+ content support.
Industries Served	E-commerce, retail, consumer goods, apparel, electronics, health & wellness, home and kitchen, automotive accessories, and industrial products.
Tools Supported	Salsify, Akeneo, Pimcore, Catsy, ChannelAdvisor, Shopify, Amazon Seller Central, Walmart Seller Center, and custom PIM platforms.
Locations Served	USA, UK, Canada, Australia, and global marketplace sellers
Notable Clients	DTC brands, multi-category retailers, large-scale distributors, enterprise marketplace sellers, and niche eCommerce storefronts.
Contact Details	USA: 99 Wall Street #625, New York, NY – 10005 India: Vijay Towers, RS Puram, Coimbatore, Tamil Nadu – 641002 📞 +1 332 223 8085 ✉️ info@merchmetric.com 🌐 www.merchmetric.com

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Merch Metric is a trusted partner for brands looking to maintain clean, high-converting product content across platforms like Amazon, Walmart, and Shopify. From small DTC catalogs to large enterprise inventories, we help structure, optimize, and enrich listings for better visibility and sales. What sets us apart is our hybrid approach—AI-driven efficiency paired with human expertise. Our team ensures every title, description, and keyword aligns with your brand voice and marketplace standards.

With services including PIM integration, keyword optimization, content audits, and compliance support, Merch Metric transforms your listings from basic uploads into sales-ready assets. In a world where product visibility directly impacts profitability, Merch Metric ensures your catalog is never just “listed”—it’s optimized to perform.

Now let’s discuss something we always depend on in our own workflows—product content management software. These tools are the foundation for any eCommerce organization that wants to handle thousands of SKUs, enhance product listings, and enhance online performance. In 2025, the proper tool isn’t just beneficial—it’s a game changer.

Let’s dissect the leading tools I think are having the greatest impact this year.

Table of Contents

Salsify: The Complete Product Experience Platform

MerchMetric[a][b]: Hybrid Human + AI-Enabled Content Optimization

Akeneo: Flexible and Scalable PIM for Growing Brands

Pimcore: Open Source Power with Enterprise-Grade Features

Catsy: Simpler PIM for Small-to-Mid Businesses

InRiver: Conversion-Focused Content Syndication

Real Life Case Study: Helping a B2B Electrical Distributor Clean Up 2M+ SKUs[c][d]

Frequently Asked Questions (FAQs)

Key Takeaways

1. Salsify: The Complete Product Experience Platform

If I had to choose one tool that strikes a balance between structure and flexibility, it’s Salsify. It’s not only a PIM (Product Information Management) system—it’s an end-to-end product experience platform. It assists brands in centralizing product content, enriching it, and syndicating it to all retail channels in real time.

What I adore about Salsify is:

• Easy-to-use interface for both tech and non-tech teams
• Real-time syndication to big retailers such as Amazon, Walmart, and Target
• Automated workflows for updates and approvals
• Smart health scoring and content grading

As stated by Salsify, businesses using their solution enjoy 30% growth in speed-to-market and 20% increased product page conversion rates.

This tool is especially helpful when working with multiple internal teams—content, merchandising, compliance—all while keeping product listings error-free. At  Merch Metric, we’ve helped clients onboard to Salsify while managing their catalog cleanup and sync. It made their entire workflow less chaotic and more conversion-friendly.

2. Merch Metric: Hybrid Human + AI-Enabled Content Optimization

While most PIM tools focus solely on technology, Merch Metric stands out by blending human-led expertise with smart AI assistance to clean, enrich, and optimize massive product catalogs. It’s not just about housing product data—it’s about making it sale-ready, consistent, and conversion-focused.

Why Merch Metric is essential:

• Customized catalog audits and content cleanups
• AI-powered keyword enrichment, but always human-edited for brand voice
• Product taxonomy creation and standardization for easier SKU management
• A+ Content support for Amazon and enhanced content for Walmart, Shopify, and B2B portals
  Specialized services for DTC brands, enterprise marketplaces, and multi-category retailers

In a 2024 project, we helped a B2B electrical distributor with over 2 million SKUs using Merch Metric’s structured taxonomy and smart product mapping. The results?

• 28% faster time-to-market
• 20% boost in product page conversions
• 40% reduction in internal spec errors

While AI helps with bulk detection and recommendations, it’s the human team at Merch Metric that refines product content into an engine for growth.

3. Akeneo: Flexible and Scalable PIM for Growing Brands

Akeneo is another product content management solution, particularly for businesses dealing with multilingual, multi-country catalogs. It’s open-source in its DNA, but also has an enterprise version that’s full of integrations and automation capabilities.

Akeneo’s unique features:

• Robust localization support (ideal for global brands)
• Easy-to-use UI and product family customization
• AI-based content quality enhancement and enrichment
• Smooth ERP integration with Shopify, Magento, and BigCommerce

Forrester says in one report that Akeneo users increased time on content activities by 40% and cut errors by 23% through its automation workflows.

We recently worked with a European fashion brand that transitioned to Akeneo. They had unruly product titles, redundant data, and varying images. Our team assisted them in creating a new product schema and uploaded everything into Akeneo. Not only did their listings become easier to work with, but their product page conversion rate improved by 12% in just two months.

4. Pimcore: Open Source Power with Enterprise-Grade Features

For companies seeking flexibility with serious power, Pimcore is not an option to ignore. It’s an open-source product content management solution that also functions as a DAM (Digital Asset Management) and MDM (Master Data Management) platform.

Why Pimcore works:

• Centralized data hub for all digital content
• Automated image and description optimization using AI modules
• AI-powered customer behavior analysis to refine product titles and descriptions
• Scalable and customizable with a robust developer ecosystem

One of the most awesome use cases? Pimcore’s capability to test and optimize product titles at scale across geographies based on behavioral data. That’s product title optimization for the ages.

A big electronics retailer had been relying on legacy spreadsheets for SKU information in one of our client projects. We assisted them in moving to Pimcore and added AI-based keyword analysis. Their bounce rate decreased by 18%, and cart adds increased by 25%.

5. Catsy: Simpler PIM for Small-to-Mid Businesses

Not all brands require enterprise-grade complexity. If you’re a high-growth brand with fewer than 50,000 SKUs, Catsy is one of the top solutions available.

Here’s why I like it:

• Simple product setup with pre-designed templates
• Content health checks and validation tools
• Automated content curation support using AI
• Robust B2B capabilities such as spec sheet creation and retailer export

Catsy also has a product page optimization module that checks your content readiness for Amazon or Walmart. That saves hours each week.

We worked with a baby care brand with irregular product titles and incomplete specs. We applied Catsy’s bulk editor and image tagging functionality to correct content holes. Their marketplace sales increased by 17% in only six weeks as their listing quality score improved from 72 to 94.

6. InRiver: Conversion-Focused Content Syndication

InRiver positions itself as something more than a PIM—it’s designed to drive commerce. The highlight is its AI-powered product content management and conversion rate optimization capabilities.

Here’s why InRiver makes this list:

• Solid omnichannel distribution (retail, print, digital)
• AI-generated product title optimization based on search trends
• Product content scoring for predicting conversion success
• Automated content quality suggestions

InRiver has a 400% average ROI on enhanced product experiences and 15-20% increase in online conversions when implemented regularly.

We worked with a customer in the tools and hardware industry that had dispersed data across channels. Centralizing their product catalog on InRiver and optimizing on AI-based recommendations, their “product not as described” returns decreased by 30%, and average page engagement increased by 41%.

Real Life Case Study: Helping a B2B Electrical Distributor Clean Up 2M+ SKUs

One of the success stories of Merch Metric was helping a B2B electrical products distributor that had more than 2 million items in its inventory. The content was inconsistent, outdated, and lacked vital specs. It was negatively affecting their SEO, triggering order mistakes, and hampering internal workflows.

What we did:

• Built a taxonomy and product schema from the ground up
• Defined attributes and closed-list values for consistency
• Normalized UOMs (units of measurement) for ease of comparison
• Integrated their catalog into a product content management system

Result? Their merchandising team was able to finally standardize listings across Amazon, Shopify, and B2B portals. Within 3 months:

• Time to market reduced by 28%
• Optimized product page resulted in a 20% bump in conversion rate
• Internal error rate on specs reduced by 40%

This is the type of change that demonstrates the strength of exceptional product content tools—and the appropriate service partner.

Frequently Asked Questions (FAQs)

1. How is a PIM different from a content management system (CMS)?

A PIM is concerned with the maintenance of product information (titles, images, specs), whereas a CMS manages web content such as blogs and landing pages. Both could complement each other but are not the same thing.

2. Can the tools benefit Amazon listing optimization?

Yes. Some of them, such as Salsify and InRiver, are constructed to publish optimized content directly to Amazon, with keyword enrichment tools and compliance testing.

3. How frequently should I refresh product content to perform better?

I would suggest reviewing your product listings every 30–60 days if you’re selling seasonal or trending products. Algorithms and shopper behavior change rapidly.

4. Is AI needed for product content optimization in 2025?

Though not necessary, AI can accelerate testing, detect vulnerabilities, and recommend improvements quicker than can be done by humans. It’s not about automating humans—but augmenting them.

Key Takeaways

In concluding our tour of the best product content management tools of 2025, it’s clear that these tools provide transformative possibilities for brands wanting to drive performance, eliminate inefficiencies, and remain competitive in an increasingly congested digital landscape. Here are three condensed takeaways:

• Embrace AI-Powered Product Page Optimization: Tools with AI-driven features—like automated product title testing, keyword enrichment, and conversion-focused content scoring—can significantly enhance your product page optimization and search performance.
• Centralize Your Content Workflow: Platforms like Salsify, Akeneo, and Pimcore enable centralized, standardized, and scalable product content operations, eliminating errors and improving speed-to-market.
• Combine Tools with Human Expertise: The best results come from a balanced approach—leveraging cutting-edge tools alongside expert human oversight to ensure data accuracy, brand voice consistency, and sales-driven strategy.

We’ve discussed the essential platforms and strategies that will enable businesses to take charge of their product content management and unlock greater conversions in 2025. To continue this conversation and engage with fellow professionals, we invite you to leave your comments and experiences below.

For more information and the latest product content management trends, don’t forget to connect with our LinkedIn account. Stay connected and up-to-date with us as we explore the changing world of content management together.