With thousands of SKUs live across marketplaces like Amazon and Shopify, eCommerce brands today face a massive challenge: ensuring every product listing is optimized, consistent, and high-converting. That’s where Merch Metric steps in. As an AI-powered platform built specifically for eCommerce content optimization, Merch Metric helps brands analyze, score, and improve their listings with precision. Before […]
I never thought I’d be saying this, but running a b2b ecommerce catalog was once one of the most draining activities of my day. Between changing product names, correcting missing specs, resizing pics, and rechecking SKUs, our team was stretched thin. When I initially heard of applying artificial intelligence in ecommerce to assist with catalog […]
I’ve worked with brands for years to resolve one of the most prevalent and expensive issues in eCommerce—bounce rates. It’s maddening to watch your product detail page (PDP) receive traffic, only to have shoppers bounce without adding anything to their cart. I’ve been there, going over analytics and thinking, “What are we doing wrong?” Most […]
If you’ve ever questioned why your carefully designed product pages are not showing up at the top of search, you’re not alone. Numerous e-commerce companies struggle with this issue, and the root cause is usually inefficient product content. Let’s look at why this occurs and how product content optimization can be the difference-maker your company requires. […]
When I saw a new smartwatch on sale recently, I was thrilled—until I read the product description. “Perfect for all lifestyles.” “Made with premium materials.” That was all. No voice, no spark, no feeling of the brand’s energy or values. It could have been written about a water bottle or a backpack. It felt. hollow. […]
I’ve worked with eCommerce companies for years optimizing their online shops, and let me tell you—product page optimization is where the magic (or catastrophe) occurs. A product might be incredible, but if the page doesn’t persuade or convert, there won’t be sales. I’ve had sellers with good stock, reasonable prices, and even good traffic—but poor conversions […]
The eCommerce landscape is changing very fast, and companies are always seeking methods of simplifying their processes and improving customer satisfaction. One of the most significant innovations in this sector is the advent of AI image recognition. AI visual search engines such as Google Vision AI and Clarifai, are revolutionizing product listing creation, maintenance, and […]
As a business owner of an eCommerce venture, you’ve probably worked hard to ensure that your store is looking good, your products are excellent quality, and your prices are competitive. But what if I told you that there’s one critical component of your store that might be undermining your sales silently? I’m referring to product […]
If your product detail pages (PDPs) are not receiving sufficient clicks, engagement, or conversions, you are not alone. Most eCommerce brands lose sight of converting visitors into customers because of inefficiently optimized product pages. Since thousands of competitors are trying to get attention, PDP optimization is important to make your products recognizable and generate revenue. […]
In today’s competitive eCommerce world, having high-quality, consistent, and optimized product content can make or break a business. I’ve seen firsthand how poor product descriptions, inconsistent details, and unoptimized pages can lead to lost sales, high return rates, and frustrated customers. But when done right, product content management can drive more traffic, increase conversions, and […]
As an online business owner, you may have the best product, but without optimized product data, you are leaving profits behind. Product data optimization helps make sure your listings are accurate, compelling, and formatted in a way that search engines and customers adore. Inaccurate product data results in lost visibility, poor conversions, and angry customers. […]
E-commerce is changing, and the circular economy is right at the heart of the change. Increasing numbers of brands are moving away from the old “take, make, waste” pattern of production and consumption and opting for sustainability via reuse, recycling, and upcycling. But why now? And, most importantly, what does it mean for businesses and […]