I’ve worked with brands for years to resolve one of the most prevalent and expensive issues in eCommerce—bounce rates. It’s maddening to watch your product detail page (PDP) receive traffic, only to have shoppers bounce without adding anything to their cart. I’ve been there, going over analytics and thinking, “What are we doing wrong?” Most […]
I’ve worked with eCommerce companies for years optimizing their online shops, and let me tell you—product page optimization is where the magic (or catastrophe) occurs. A product might be incredible, but if the page doesn’t persuade or convert, there won’t be sales. I’ve had sellers with good stock, reasonable prices, and even good traffic—but poor conversions […]
The fashion and apparel eCommerce industry is fast-paced, competitive, and customer-driven. Having spent years analyzing trends in this space, I have realized that the product page is where the magic happens. It is the digital equivalent of a well-curated store window-get it right, and your customers will be hooked. Product page optimization isn’t just a […]
Today, behind every successful ecommerce conversion lies the unsung hero that is user experience. Seamless navigation and compelling visuals can support all touchpoints on a product page to make or break a sale. In my opinion, UX is quite simply the smartest investment ecommerce brands can make in improving their bottom line-and one that has […]