Conversion is like finding the philosopher’s stone in the busy digital market. It’s the secret elixir that transforms casual browsers into loyal customers, and for someone deeply entrenched in the intricacies of eCommerce strategies, I’ve seen firsthand the transformative power of effective conversion techniques. In fact, the average global eCommerce conversion rate sits around 2%–4%, […]
When it comes to steering an eCommerce store toward steady sales, nothing guides you better than your product page conversion rate This is a quirky little metric that reveals the percentage of visitors who land on a product page and then magically decide to buy. A strong PDP conversion rate means your pages are doing […]
Running an online business in 2025 isn’t just about uploading products, it’s about making sure every page converts visitors into buyers. At MerchMetric, we specialize in product content optimization, product page optimization, and product data optimization, powered by AI-enabled insights. Our role is not only to enhance product listings but also to provide the analytics […]
You own an online store and want to make more sales. Do you want to improve your ecommerce conversion rates? You’re in the right place if so! We will talk about the golden rules of ecommerce conversion rate optimization (CRO) and give you 10 hacks to get ahead in 2024. With these tips, you can […]
In the fast-paced world of eCommerce, having an online presence isn’t enough to be successful today. Now, you need to make that presence meaningful to your audience. The Content Marketing Institute says that 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing plan. At MerchMetric, we […]
To make sure your online store does well, the conversion rate is one of the most important numbers to keep an eye on. The ecommerce conversion rate shows what portion of website visitors do what you want them to do, like buy something or sign up for your newsletter. Increasing this rate is important if […]